Start Canyon
Case study · Custom pricing engine

From 2-day quotation cycles to 2-minute quotes.

A Singapore specialty label manufacturer replaces an abandoned OpenCart system with a customer-scoped pricing engine and mobile-first configurator.

2 days → 2 min
Quotation cycle
12% → 45%
Mobile orders share
+120%
Organic search traffic
50 → 200+
Customers managed, same admin headcount
Manufacturing proof table with metal components, packaging samples, quality documents, and finished goods
Operational view

What changed in the actual operating flow

Each case is about the workflow surface that moved, not a generic technology implementation.

Situation

Where they were.

The client was running on an OpenCart platform built years earlier by a vendor who had since walked away.

Critical pricing logic — each customer with negotiated rates across multiple product forms and dimensions — was calculated manually for every inquiry. Quotes took two days.

Field buyers couldn’t use the site from mobile. Product or pricing updates required developer tickets that took three to five business days to clear.

The choice was simple: keep patching a dying system, or rebuild it shaped to the business.

What we built

The system.

  • A multi-form B2B platform with pricing logic baked into the system itself. Customers log in and see their own negotiated rates instantly.
  • A live configurator across product form (bulk roll, slitted roll, sheet), dimensions, and quantity — each adjustment repricing in real time against the customer’s tier.
  • A dedicated admin panel for sales staff to onboard customers, set custom pricing per product form, and bulk-update rates via Excel import. No more developer tickets.
  • Mobile-first throughout. Field buyers check stock, configure orders, and submit POs from a job site on their phone.
  • A content hub so the manufacturer’s technical expertise could finally do SEO work for them.
Outcomes

What changed in the numbers.

−85%
Quotation processing time
−75%
Order errors
−60%
Pre-sales support calls
−70%
Time-to-launch new products
+40%
Average order value
+120%
Organic search traffic
Operational shift

What changed day-to-day.

The senior salesperson stopped being a calculation engine. Junior sales could quote confidently in seconds. The admin team owned customer setup without IT. Marketing could publish without waiting on developers.

Their master pricing spreadsheet became code. The senior salesperson who was the bottleneck became the strategist.
Project notes
Engagement

Six- to twelve-week build, paid discovery first. Standard Start Canyon engagement size.

Anonymized. Real numbers. References on request during discovery.
Next step

If your quotation cycle is a sales killer, talk to us about a pricing engine shaped to your B2B rules.

Reply within one Singapore business day. WhatsApp for faster routing.